“If your business is not on the internet, then your business will be out of business.” – Bill Gates
In the modern day of connectivity everywhere, it is a matter of “when” and not “why” when it comes to establishing a web presence. Any business, both established and fledgling, will eventually have to take on the challenge of creating a website, a social media account, or another online footprint. It can be easy to dismiss website building and think that only software startups or companies involved with technology need to invest in an online presence. Whether you are a local restaurant with ten years of industry experience or a startup that hopes to revolutionize commercial-grade cookware, taking your brand online can positively impact your company.